That investment in podcasts will be reflected by the company’s efforts to help people transition from listeners to producers by . Platform users in New Zealand can already try out new tools for creating podcasts within the app.
Spotify, although being one of the most popular places to listen to podcasts, has always lacked the ability to create them. With the help of Anchor, a software that specialises solely in making this type of audio, their dilemma was alleviated. Spotify will now be able to use these capabilities as well, thanks to the expanded scope of the collaboration.
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We started @anchor with a mission to democratize audio.
So perhaps it’s only fitting that as I wrap up my time @spotify, we launch this:
Starting in NZ, now any Spotify user can make a podcast episode within the Spotify app, no extra tools or hardware needed. https://t.co/1ZV3yzefEh
— Michael Mignano (@mignano) June 17, 2022
Even though we don’t know if the creation function is only available in New Zealand or when it will be made available worldwide, it’s evident from Michael Mignano’s tweet that the tools will eventually be made available to everybody.
An Anchor co-founder tweeted that he created the company to “democratise audio” and that the news comes to Spotify “starting in New Zealand” meaning that this is only the beginning and that the distribution will expand.
However, even if we don’t know how podcasters may acquire data on how many people have heard their recordings, we should expect a surge in the number of unprofessional podcasts on Spotify in the near future.