Those who have the latest YouTube update installed may see a Podcast tab in the top navigation of Explore.
Therefore, in March 2022, Google intended to add a Podcast page to YouTube and started slowly pushing it out in late July.
Google appears to have upped its Podcast output without establishing a dedicated team to oversee it all.
Google also did the same thing with Google Play Music and its chat services. So everyone who has been forced to come along must do so. Google’s disorganised process recognises the anguish of putting money into an unreliable product. To have the company come out with a similar (if not identical) product that also needs investment is frustrating.
Perhaps YouTube Podcast will meet the same fate as other Google infinitives.
Furthermore, the web and mobile apps for Google’s Podcast service do not talk to one another, nor do the desktop apps.
YouTube Podcast Features
The YouTube Podcast features carousels of options based on thumbnails, including videos, music, subscriptions, and history; among other things. Despite this, YouTube Podcasts only provide a limited number of filter options. Therefore, some of which include True Crime, Sports, Music, and TV Film.
“Podcast advertising reaches millions of young customers who have abandoned linear television for ad-free video streaming services”. Said Suzanne Grimes, the executive vice president of marketing for Cumulus. “Podcast advertising is the future of advertising.” The podcast distribution platform with the most users is YouTube; followed by Spotify and Apple.
On the other hand, the audio offerings that Google provides precede YouTube. Google Podcasts (2016-present), Google Play Music Podcasts (2015-2020), and Contributes of Google Podcasts recently launched on iOS in 2020. The most recent podcasting service from the corporation is called YouTube Podcasts.