Apple has been selling record numbers of its older and newer model smartphones in the previous several months; and now it’s achieved another critical milestone; iPhones overtake Android device sales in the U.S. for the first time in three years.
Apple sold more iPhones than all Android OEMs combined in Q4 2014; the first time since Q4 2012. iOS devices accounted for 47.7% of sales; while Android smartphones accounted for 47.6%.
Is this a seasonal blip or the beginnings of a trend? Kantar is optimistic about Apple’s assortment; even older models; compared to Android devices.
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In the US; iPhones overtake Android for the first time since 2012; by 0.1%, reports Kantar Worldpanel ComTech’s Carolina Milanesi. This quarter’s result shows that Apple has its strongest portfolio ever; thanks to the iPhone 6 and 6Plus. Apple was able to take advantage of a weaker Android offering at the top end of the market with a selection of contract and pre-pay smartphones. Kantar was able to trace Apple’s momentum from iPhone 6 sales months ago and in succeeding weeks.
Microsoft’s Windows Phone is struggling to gain market share. Windows Phone sales in the “big five” markets of Germany, UK, France, Italy, and Spain decreased one percentage point to just under 9%.
Windows Phone, shortly to be Windows 10, had some success in 2013 but struggled in the last time, Kantar says. It’s repeated. In the U.S., decreased to 3.8% of sales. China’s share is 0.7%.
A painful iPhones overtake Android graphic