Amazon will try a TikTok-Like Shopping Feed next. The e-commerce giant joins a list of similar companies. Instagram, Twitter, Snapchat, Pinterest, LinkedIn, YouTube, Spotify, Netflix… What’s next, a vertical video feed on the IRS return app?
Additionally, Amazon is experimenting a vertical photo and video feed in its app; according to Watchful. The feed, called “Inspire,” will show on the Amazon app’s bottom navigation bar, according Watchful images. When consumers tap the diamond-shaped icon, they’ll see posts with links to buy featured items.
Amazon tests TikTok feed
Amazon is reportedly testing a TikTok-Like Shopping Feed called Inspire, where customers can like, save, and share product posts and buy items directly from the stream. But, Amazon won’t release the widget in its current form or at all based on the test.
Amazon spokesperson Alyssa Bronikowski declined to comment on whether all customers will get the functionality. However, Bronikowski stated the company is “constantly testing new features” The Wall Street Journal reports that Amazon is testing the feature with some employees.
Watchful Technologies researcher Daniel Buchuk said the experimental TikTok-Like Shopping Feed usually shows photographs. Therefore, When the functionality is released, Buchuk expects the feed to be video-heavy as Amazon vendors generate entertaining content. The feature’s rollout has no date but may be phased.
Moreover, Google and Facebook already have their own versions of TikTok to keep users engaged and raise income. Google says 1.5 billion monthly logged-in viewers watch YouTube Shorts as of June.